Christian Music News: Why your fans are confused about you (2024)

I've talked to many Christian artists over the years who have received feedback from their fans that they're confused about who the artist is. Often the artist isn't sure what to make of it. Some artists have asked, "Is it because of the different types of songs I've released?"

If you've received this type of feedback, be thankful because that means that your fans or the people around you feel comfortable enough to give you that honest feedback. Most fans won't ever tell you that nor do they even realize that's how they feel - they just have a hard time connecting with the artist on a deep, emotional level.

If this resonates with you, you need a clear brand strategy! Having a clear brand strategy written down will help you and your team have full alignment in who you are as an artist, what you're all about, and who your music is for.

Helping create a brand strategy is one of my favorite things to do when I start working with an artist, band, or church. If you're interested in learning more, reach out to our team today!

Wisdom MoonFounder of Christian Music Marketing